Eureka! Restaurant

Unfiltered Flavor: Art Directing Eureka’s Takeout Campaign

I led the art direction and styling for a takeout campaign that captured Eureka!’s bold, no-frills personality. Collaborating with VP of Marketing Alexia Penna, we chose an outdoor location to reflect the brand’s raw, real-world energy. Photographer Stan Lee brought the vision to life with striking, natural-light shots that emphasized texture, flavor, and vibe. I also designed the final layouts, translating the visual story across digital and print platforms with a focus on authenticity and impact.