The Doughroom

Timeless Menu Design for a Beloved Neighborhood Eatery

For The Doughroom, I created a cohesive menu design system that merges vintage warmth with modern clarity. The restaurant's extensive offerings were restructured into a streamlined, intuitive layout that enhances navigation across brunch, dinner, and cocktails. A vertical format, thoughtful typography, and a rich palette of reds and creams evoke the nostalgic charm of a classic New York pizzeria, while elevating the brand's visual identity. The result is a design that balances personality with precision—offering guests a polished, engaging experience from first glance to final course.