Re-Branding The US Postal Service

I just love to look at re-branding projects. We did this a lot when I was in design school- choosing a pre-existing brand to spruce up with a new logo, style guide and application process. It's fascinating to see how much a business can take on an entirely different persona simply by changing the visual branding! An excellent example of this comes from a portfolio found on Behance. It's the work of designer Matt Chase of DC who decided to re-brand the USPS! The colors and graphics give the company an easy-going, friendly and hip aesthetic- without taking away from the fact that this company has been established for over 200 years!! Awesome job...