Re-Branding The US Postal Service

I just love to look at re-branding projects. We did this a lot when I was in design school- choosing a pre-existing brand to spruce up with a new logo, style guide and application process. It's fascinating to see how much a business can take on an entirely different persona simply by changing the visual branding! An excellent example of this comes from a portfolio found on Behance. It's the work of designer Matt Chase of DC who decided to re-brand the USPS! The colors and graphics give the company an easy-going, friendly and hip aesthetic- without taking away from the fact that this company has been established for over 200 years!! Awesome job...

Hipster Branding

Ahh yes, the hipster... I believe we're all familiar with the term by now. Loosely defined as "aficionados of the growing scene, avoiding at all costs mainstream trends in fear of losing coolness." Many designers have found themselves drawn to this sub-culture, thus the hipster aesthetic is reflected in much of our visual world today. Designer Dave Spengeler is "holding up a mirror to the artsy community" by using simple design techniques that we've seen used again and again... and again. These logos, although quite nice, are borderline cliché. However, I'll admit that seeing these brands turned "hipster" tempts me to take a second look... And yes, I would totally check out a Kentucky Fried Chicken with a logo like that! OH, the power of design!