Unveiling the Creative Process

A little insight into the designer's process from Oneighty Creative:

"Lets face it, in our industry we’re often faced with puzzled looks across the meeting room table of clients’ trying to completely understand the process of building a brand and where the effort goes.

We all thought enough was enough, as over the last 9 years we’ve always had a transparent, open door approach to our skills and process but this time wanted to really bring it home and spell it out.

Well, our Bex rose to the challenge and visualised a physical timeline of our brand process which creates a sort of mad hatter’s tea party feel, creating order out of chaos. With the help of our photographer (www.adrianray.co.uk) the vision became a reality..."

Re-Branding The US Postal Service

I just love to look at re-branding projects. We did this a lot when I was in design school- choosing a pre-existing brand to spruce up with a new logo, style guide and application process. It's fascinating to see how much a business can take on an entirely different persona simply by changing the visual branding! An excellent example of this comes from a portfolio found on Behance. It's the work of designer Matt Chase of DC who decided to re-brand the USPS! The colors and graphics give the company an easy-going, friendly and hip aesthetic- without taking away from the fact that this company has been established for over 200 years!! Awesome job...

29 Ways to Stay Creative

Some lovely words of wisdom... VIA